Marketplace vs Direct Sales: Choose the Right ERP with SysgenproERP

Choosing between selling through marketplaces (like Amazon, Flipkart, Etsy) and direct-to-customer (D2C) channels (e.g., your website, in-store, or distributor network) impacts how you manage operations. SysgenproERP empowers businesses to run both models with ease—thanks to unified tools for inventory, sales, fulfillment, and financials.

Marketplace Selling: Pros and Considerations

• Pros: Faster access to ready buyers, built-in trust, and reduced marketing costs.
• Challenges: Limited branding, tight margins, high competition, and strict policies.
• SysgenproERP Advantage: Automatically sync orders from multiple marketplaces and update stock in real-time. Track fees, commissions, and P&L per channel.

Direct Sales Model: Pros and Considerations

• Pros: Full control over pricing, branding, and customer experience. Better margins.
• Challenges: Requires more investment in traffic generation, customer service, and fulfillment.
• SysgenproERP Advantage: Manage your online store, CRM, POS, and email/SMS campaigns in one platform. Automate shipping, returns, and customer follow-ups.

Unified Commerce with SysgenproERP

Many businesses operate a hybrid model—selling both on marketplaces and via direct channels. SysgenproERP makes this seamless:

• Real-time multi-channel inventory sync
• Integrated order management and shipping workflows
• Sales reports broken down by source/channel
• One dashboard to control pricing, product listings, and promotions
• GST, tax, and compliance reporting for all channels

Industries That Benefit

• Retail & Fashion: Sell on Myntra, Amazon, and your own Shopify store—all tracked in SysgenproERP.
• Electronics: Centralize stock across Flipkart and physical stores.
• Handmade & Niche Goods: Reach niche audiences via Etsy + Instagram + web store.

Whether you're marketplace-first or building a direct sales brand, SysgenproERP provides the flexibility and control to scale profitably—across every sales channel.