Top SaaS Partner Programs for Digital Agencies in 2025

Digital agencies are always seeking new ways to diversify revenue, offer cutting-edge solutions, and strengthen client relationships. In 2025, partnering with leading SaaS companies provides a golden opportunity to achieve these goals. SaaS partner programs offer agencies access to high-demand software solutions, recurring commissions, technical support, and co-marketing resources, enabling them to grow faster in a competitive market.

1. HubSpot Partner Program

HubSpot is a leading inbound marketing and CRM platform. Their partner program offers digital agencies attractive commissions on referrals, plus extensive training and co-marketing support. Agencies can resell HubSpot software or build services around implementation, content creation, and ongoing consulting.

2. Shopify Plus Partner Program

Shopify Plus is an enterprise-level eCommerce SaaS solution. Digital agencies can join as Shopify Plus Partners to help brands set up and customize online stores, integrate third-party apps, and manage ongoing store operations. The program provides access to expert support and a strong commission structure.

3. Salesforce Partner Program

Salesforce offers a comprehensive partner ecosystem for agencies specializing in CRM, marketing automation, and enterprise solutions. Agencies gain access to technical resources, training, and generous commission models, along with co-selling opportunities. Their program is ideal for agencies targeting large-scale clients.

4. Adobe Solution Partner Program

Adobe provides SaaS solutions for digital marketing, content management, and creative software. Agencies in this program can resell Adobe Experience Cloud solutions, offer implementation services, and access training and joint marketing activities. It is perfect for agencies focused on digital experience design and marketing automation.

5. Microsoft Partner Network

Microsoft offers cloud solutions such as Dynamics 365 and Power Platform. Digital agencies can become Microsoft Partners to offer business apps, ERP solutions, and automation services. The program provides partner incentives, technical support, and opportunities for co-selling to large enterprises.

6. Google Cloud Partner Program

Google Cloud’s SaaS partner program is ideal for digital agencies focusing on cloud infrastructure, data analytics, and AI solutions. Agencies can resell Google Cloud services or offer custom development and integration projects. The program provides certifications, sales enablement, and access to technical experts.

7. Freshworks Partner Program

Freshworks provides SaaS solutions for customer engagement, CRM, IT service management, and more. Their partner program offers flexible models (referral, reseller, co-sell) with recurring commissions and support for agencies of all sizes. Freshworks is great for agencies serving SMBs and mid-market clients.

8. Zoho Partner Program

Zoho offers a wide range of cloud-based business apps covering CRM, accounting, project management, and more. Their partner program enables digital agencies to resell Zoho solutions, implement customizations, and provide training services. Agencies benefit from attractive commission structures and joint marketing resources.

9. Slack Partner Program

Slack, now part of Salesforce, offers SaaS solutions for team collaboration and communication. Digital agencies can partner to help businesses implement Slack, develop integrations, and customize workflows. The partner program offers revenue-sharing, technical enablement, and strong marketing support.

10. BigCommerce Partner Program

BigCommerce is a leading SaaS platform for enterprise eCommerce. Digital agencies can join as partners to offer store development, integrations, custom themes, and ongoing support. BigCommerce provides strong commission opportunities and partner training, helping agencies expand into the eCommerce market.

Partnering with SaaS companies in 2025 offers digital agencies more than just recurring commissions — it provides opportunities to offer value-added services, develop expertise in high-demand technologies, and grow client relationships. Whether focused on CRM, eCommerce, marketing automation, or cloud infrastructure, SaaS partner programs unlock new channels for profit and business growth.