Resellers add custom services (e.g., integration, support) to a product before selling.
A Value-Added Reseller (VAR) Program empowers partners to enhance your core product by bundling it with additional services such as integration, customization, support, or consulting. These partners don't just resell your solution—they add real value tailored to the end customer's needs, making the offering more powerful, personalized, and market-ready.
VARs purchase software, hardware, or platforms from vendors and then combine them with their own value-added services before reselling to clients. Their value additions can include:
Many organizations prefer working with VARs because they offer a full-service experience. Instead of buying a generic product off-the-shelf, customers receive a complete, customized solution that solves their specific business challenges.
1. Deeper Market Reach: VARs often specialize in niche markets and verticals, bringing your product to customers you might not reach directly.
2. Enhanced Product Value: By combining your solution with consulting, configuration, and support, the perceived value—and actual utility—of your product increases.
3. Higher Customer Retention: End customers are more likely to stay engaged when their solution is customized and supported locally.
4. Reduced Vendor Overhead: Vendors don’t need to manage service delivery; VARs handle it all while providing front-line customer support.
IT consultants, software development agencies, system integrators, and managed service providers (MSPs) are ideal candidates for VAR programs. If your organization excels in customization, implementation, and long-term client support, joining a VAR program is a strategic growth move.
SysgenproERP welcomes expert implementation partners to join our VAR Program. As a value-added reseller, you gain access to discounted ERP licenses, training resources, and priority support. In return, you’ll help clients deploy customized ERP solutions that align perfectly with their operations, from manufacturing to finance and HR.
We equip you with everything you need to build a successful ERP practice—from technical support and documentation to sales tools and go-to-market resources.
Join the SysgenproERP VAR Program today and deliver tailor-made ERP solutions with maximum impact.